Serash Akhtar is a business leader in the optical industry. Her holistic approach to leadership has landed her roles such as Store Market Manager, at a regional capacity in the fields of Training, Team Engagement, Recruiting and currently an ambassador for a non-profit organization at a national level. She is passionate about self-management and leading oneself through change, as it is common to the human experience. Serash's goal is to integrate social skills in the optical training, which will improve customer service skills and directly impact your reputation and increase profit.