Jade is a coach and consultant for optometric practices. She has a decade of experience in the industry with 20,000 hours focusing on customer relations, refining work structures, developing training methods and improving work culture in optometric practices. She is certified in Rational Emotive Behavior Techniques (REBT), which allows people to gain insight and understanding into the source of their and others' behaviors. Through this certification, she is able to provide optometry practices with the resources and guidance to create and maintain a positive, healthy and productive work environment. “My goal is to enable optometry practices to reach their full potential and maximize their efficiency through the development and implementation of emotional intelligence strategies.” She is committed to helping the optometric industry effectively manage their emotional environment and create an engaging, motivating and positive work culture. With her help, optometry practices can gain a better understanding of their customers’ emotional needs, enabling them to provide the best possible service.